The Internet has successfully created many new global business opportunities. However, that growth has also attracted fraudsters and cyber criminals who use various, sophisticated and ever changing tactics to capture personal information.
To address these growing threats, the industry has been developing new solutions and new products to increase trust and safety in the online world. A new class of digital certificates, known as Extended Validation or EV SSL certificates, has been created. Like current High Assurance certificates, this new class of certificate not only allows your customers to transact safely with you, but also provides a highly visible and recognizable assurance to your customers that they are dealing with you and not an impostor.
Now isn't that what your customers need to know before they will do business with you?
Learn more about what this means to your business.
What EV means for eMerchants?
Why EV SSL certificates is important news for you.
The SSL certificate you have currently have protects you with a sufficient level of encryption to make sure that data being transferred between your website and the customer can not be intercepted. Further, you may also have an SSL Certificate with Identity Assurance Protection as in a High Assurance SSL Certificate.
However, this level of identity assurance was not consistently applied by all CA's so much so that some CA's did not verify the identity of the online business at all! This has been the reason for Comodo and the industry to create consistent processes for identity authentication.
How EV SSL certificates will benefit your business.
Until now, customers had no visible online indication confirming that you are a verifiable business. But the new EV SSL Certificates work with the latest releases of the major browsers so that now your consumers can verify you and your identity.